The Ela Circle
Ready to Begin Your Story?
Join The Ela Circle today and start earning points on every order.
Welcome to The Ela Circle
Our way of celebrating the women who make Ela Stories what it is. Earn points on every order, unlock exclusive rewards, and rise through three sisterhood-inspired tiers — each one a tribute to the grace of Indian heritage.
Three Tiers. One Sisterhood.
SAKHI
Annual Spend $0+- Earn 1 point per $1 spent
- 100 points birthday bonus
- Welcome reward for joining
- Exclusive member emails
RANI
Annual Spend $300+- Earn 1.25 points per $1 spent
- 200 points birthday bonus
- Early access to new collections
- Everything in Sakhi
MAHARANI
Annual Spend $800+- Earn 1.5 points per $1 spent
- 300 points birthday bonus
- Exclusive $150 reward unlock
- VIP first access to limited pieces
- Everything in Rani
How It Works
Join Free
Sign up in seconds and get a welcome reward.
Earn Points
Every order, birthday, and referral earns you points.
Rise Through Tiers
Move from Sakhi to Rani to Maharani as you spend.
Redeem Rewards
Turn points into discounts at checkout.
Ways to Earn Points
How to Redeem Points
Redeeming your points is simple. Here's how it works from the moment you earn to the moment you save.
Earn & Track
Watch your points grow with every order, referral, and social action through your account dashboard.
Reach a Reward
Once you hit 500 points, you can redeem for $5 off — and unlock bigger savings as you go.
Get Your Code
Click "Redeem" in your account to instantly generate a unique discount code (ELACIRCLE5, ELACIRCLE20, etc.).
Apply at Checkout
Paste your code in the discount field at checkout and watch your reward come to life on your next piece.
Available Rewards
| Reward | Points | Min. Order |
|---|---|---|
| $5 Off | 500 | $60 |
| $20 Off | 1,500 | $80 |
| $40 Off | 3,000 | $150 |
| $80 Off | 5,000 | $250 |
| $150 Off — Maharani Exclusive | 8,000 | $400 |
Frequently Asked Questions
How do I join The Ela Circle?
Simply create an account on elastories.com — you'll automatically be enrolled in The Ela Circle and receive a welcome reward.
Do my points expire?
Points expire 12 months after being earned. Redeem them before they expire to enjoy your rewards.
How long are reward codes valid?
Reward codes are valid for 12 months from the date they're generated.
Can I combine rewards with other discounts?
Reward codes cannot be combined with other promo codes or site-wide discounts, but they apply on most products including new arrivals.
How does the referral program work?
Share your unique referral link with a friend. When they place their first order over $80, you both get 10% off your next purchase.
How do I move up to Rani or Maharani?
Tiers are based on your annual spend (rolling 12 months). Spend $300+ to unlock Rani, and $800+ to unlock Maharani.
Ready to Begin Your Story?
Join The Ela Circle today and start earning points on every order.